The BIG REveal

Information only · sourced below

The industry is getting smaller

Every headline about this reads as bad news. It is worth reading the numbers first, and then asking who it is actually bad news for.

  • NAR membership was 1,439,163 in June 2026, against 1,463,352 a year earlier.
  • The peak was roughly 1.5 million in 2022.
  • NAR leadership projects membership near 1.2 million by the end of 2026.
  • About 100,000 people left the business during 2025.
  • The exits are concentrated among newer agents and those relying on a single prospecting-heavy lead model that stops working when the market slows.

Sources: NAR membership reporting, June 2026 · industry coverage of projected 2026 membership. Figures verified August 2026.

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